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Ten Ways to Rock Your Trade Shows
Here it is, only the middle of February and already I have one trade show under my belt. It was a great show and I have nothing but respect for anyone who bets the farm on a show in January in Canada....
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Five Dumb Things That Unrock Trade Shows
Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have...
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How to Use Your Subject Matter Experts for World Domination
Last week we visited the world of SMEARS (subject matter experts at rest) and the compelling reasons why marketing needs to step up and turn these poorly-used resources into something every bit as...
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Four Things Marketing Should Say “No” About in 2013
Are you feeling the love yet? Have you been saying “Yes” more often than a room full of sycophants? Good for you. Last week we looked at the strategic power of some early-year Squirrel Love. Now it’s...
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Treat a Trade Show Like Your Office, Not Your College Dorm
Just back from my first two trade shows of the season, and I am sad. It would seem, dear friends, that despite our resolve to not suck at these things, we just can’t seem to get it right. Last year we...
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Three More Trade Show Goofs and a Ray of Hope
Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. People have been gathering in markets for thousands of years, successfully...
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Pssst. Trade Shows Suck at Lead Generation. Pass it on.
Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Now count backwards from ten after you click send and stand by for the...
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The Very Simple System For Picking Your Trade Shows
Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that...
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Ready for Events That Work?
I’ve got just three words for you: Breakfast. Lunch. Dinner. That’s right, the meals you need to eat anyway can be big lead and revenue tools when you invite a few prospects or clients along. They’re...
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Eight Rules for Lead Generation Events
Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. It may not be long now…Actually, what it really said was: i frrl acild daaarknss...
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